Knowledge Sharing: Teach the world what you know
In the last edition of eNews, I wrote an article on “5 Things you should be doing with video on your website.” I got a great response, and based on that, coupled with a project I’ve been working on over the last few weeks, I’m going to add one to that list. Knowledge Sharing.
I’m currently working with a client on a large-scale video project that will result in dozens of online videos. This client is a teacher and he’s taking his deep knowledge of a niche topic and putting it online. He’s selling the content for a very reasonable price (far less than taking his class in-person) and in the process, he’s reducing the personal burden to have to teach the class himself. He’s setting up a business whereby everyone benefits. He will have to work less, his students will get the class content at a reduced rate and they can now access the content at any time.
After the first couple shoots with this client, I started looking at my client list and realized that many of them were sitting on information that would not only benefit others, but could also turn into a passive revenue stream. In today’s highly connected marketplace, there’s a wide-open opportunity to quickly reach a global audience.
The client I referred to earlier does not teach subject matter that would be considered wildly popular. But, the audience for his class is loyal and highly motivated to learn what he has to teach. I’d encourage you all to think about what you know. What knowledge do you have that others could benefit from? Online video is an excellent way to get that knowledge out, enrich your audience and create a revenue stream that you never knew was there.
The model that I focused on in this article is one based on a pay-for-use scenario where the end user would pay for video content. But you can certainly use the same tools to create promotional videos. One great example that comes to mind is the blog site of Phil Bloom. Phil is a UK based Director of Photography and Editor and the blog (and the videos posted there) firmly establish him as an industry expert in small and medium format HD cinematography as well as technical specifications and reviews of new products. I don’t know him personally, but I frequent his blog for the extremely useful information on it and I’m quite sure that it’s lead to him getting more work.
If you have any questions on the best strategy for turning your knowledge into a revenue source or promotional tool, contact us and we’ll schedule a free consultation with you to create a plan to help you share what you know.
